Project done in collaboration with the german brand MCM for the London College of Fashion university inspired by the musical-turned-movie “The Rocky Horror Picture Show”.
The brief demanded that the classical aesthetic of the brand remained throughout the design process, which was particularly challenging since the concept differs wildly from the traditional style design expressed by MCM. The end result focuses on adding details and hints into the designs, merging both aesthetics, and also touches on controversial subjects depicted in the movie.
